At Egg Farmers of Canada (“EFC”), we are committed to protecting your privacy and support a general policy of openness about how we collect, use and disclose your personal information.
The purpose of this Privacy Statement is to inform you about EFC’s practices relating to the collection, use and disclosure of personal information that you voluntarily provide to us through the use of Our Websites currently located at eggquality.ca, eggs.ca and eggfarmers.ca (“Our Websites”).
This Privacy Statement also explains how you can contact us if you have a question about, want to make a change to or delete any personal information that EFC may be holding about you. We strongly recommend that you take the time to read this Privacy Statement and retain it for future reference.
Application of Privacy Statement
This Privacy Statement applies to personal information.
Personal information is information about an identifiable individual, but does not include business contact information such as an employee’s name, title, business address, telephone number or email addresses that is collected, used or disclosed for the purpose of communicating with that person in that capacity. Most of the information provided through the areas of Our Websites restricted to registered users authorized by EFC (“Authorized Areas”) may not consist of personal information given that it is related to operational and business matters involving EFC members and other organizations.
This Privacy Statement does not apply to employee personal information held by EFC.
What personal information we collect
The personal information collected may include, but is not restricted to, the following:
- Contact information (for example, your name, street address, city, province, postal code, e-mail address, telephone number and fax number) that you provide.
- Demographic information (for example, your age, birth date, occupation, lifestyle, household information and egg-related and other consumption habits) that you provide.
- Other information you may provide such as information about your personal engagement with EFC’s activities, such as your interest in receiving information you consider relevant from EFC.
How we use your personal information
Your personal information will be used only for the purposes for which you voluntarily provide it to us.
These purposes include sending you, by way of e-mail or mailings, materials that you have requested such as newsletters, updates, recipe books, health and nutrition tips, educational materials and other information items. You may ask us to stop sending you such materials at any time. We may also use the information that you voluntarily provide to gain a better understanding of egg-related consumption habits and to improve Our Websites and our educational and information materials.
When we disclose your personal information
We will not sell, license, trade or rent your personal information to or with third parties.
We may share the information that you provide to us through contest and sweepstakes entries with EFC’s marketing and promotions agency for the sole purposes of administering the contest or sweepstakes and to generate aggregate research about egg-related consumption habits. EFC’s marketing and promotions agency is prohibited by us from using your personal information for any other purposes and from disclosing the information to any third party. The agency is required to protect the personal information it receives from EFC and to comply with the general principles described in this Privacy Statement. If set out in the applicable rules, a limited amount of a contest or sweepstakes winner’s information (for example, first name and city and province of residence) may be used as a part of prize and contest promotions.
EFC reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.
Knowledge and consent
EFC collects personal information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use (for example, when we want to use information for a purpose not previously identified).
The form of consent that we seek, whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.
We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that which is required to fulfill the purposes for which the information is being provided by you. However, your voluntary provision of additional information helps us to improve and expand the educational and information services that we offer and to conduct research about egg-related consumption.
You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice, by contacting us.
How we protect your personal information
EFC makes commercially reasonable efforts to ensure that the personal information that you provide to us is protected against loss and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Access to your personal information is restricted to selected employees or representatives. In addition, EFC employs generally accepted information security techniques, such as firewalls, and access control procedures to protect personal information against loss and unauthorized access.
Retention of your personal information
EFC retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected and to comply with applicable laws.
For example, the information that you provide to us through contest and sweepstakes entries is retained only for the duration of the contest and any further period required to generate aggregate research about egg-related consumption. When you provide information about egg consumption or related matters, we aggregate the information before using it for research purposes, and do not retain your personal information once aggregation is complete. The information that you provide to us when you request materials from us is retained only for as long as is required to process your request and for the duration of the delivery of such materials. For example, if your e-mail information is added to our electronic mailing list, then we will maintain that information on our mailing list for so long as the information is provided through that list or until you indicate that you no longer wish to receive such information.
Accessing and updating your personal information
Upon your request, we will make commercially reasonable efforts to make the personal information that we hold about you available to you. In certain limited circumstances, such as where the information is prohibitively costly to provide, the information contains references to other individuals, or the information cannot be disclosed for legal or security reasons, we may not be able to make all of the information that you have requested available to you. You may request access to your personal information by contacting us.
You can help us maintain the accuracy of your personal information by contacting us and notifying us of any changes to this information.
If you have reason to believe that EFC may have failed to comply with this Privacy Statement, you may make a complaint by contacting us.
Cookies are small data files sent to your Internet browser that allow us and our third party service providers to recognize you when you visit the Our Websites. If you set your browser to disable cookies, you may not be able to access certain parts of the Our Websites or certain parts of Our Websites may not work properly.
Links to third-party sites
Changes to this privacy statement
EFC reserves the right to modify this Privacy Statement at any time without notice. The Privacy Statement posted at any time or from time to time via Our Websites shall be deemed to be the Privacy Statement then in effect.
In the event that you have any questions about this Privacy Statement or for any of the other reasons indicated above, you may contact us at the addresses below.
Please fill out the contact form.
Egg Farmers of Canada
Attn. Chief Privacy Officer
21 Florence Street
Egg Farmers of Canada is the trade name for Canadian Egg Marketing Agency, which was established December 15, 1972 under the Farm Products Agencies Act.