Building Trust with
the EQA® Certification Mark
on Product Packaging
The Egg Quality Assurance (EQA®) certification mark is a recognized symbol that indicates Canadian eggs come from local farms who are certified under the EQA® program and meet strict national standards for animal care and on-farm food safety. Every egg produced on a regulated egg farm has met the national standards of the EQA® pillar programs:
- The Animal Care Program ensures hens are well cared for. It includes more than 100 requirements, such as providing hens with a comfortable environment, a well-balanced and nutritious diet, fresh water, and clean surroundings.
- The Start Clean–Stay Clean® program ensures farmers meet strict on-farm food safety standards. This includes mandated protocols for storage, cleanliness, air quality and record-keeping.
Help consumers make informed food choices
The EQA® certification mark is a powerful tool to drive purchase intent at the point of sale, with research showing that 70% of Canadians reported increased purchase intent after seeing the EQA® certification mark.¹
Furthermore 82% of Canadians believe that all eggs sold in grocery stores should display a visible certification mark indicating that they meet national standards for food safety and animal care, and that they were produced by a Canadian egg farm.¹
1. Environics Research Group Ltd. (December 2024). EQA® Awareness and Mindset Survey [unpublished data]. Prepared for Egg Farmers of Canada.
Showcase your sourcing commitments
The EQA® certification mark allows you to showcase your commitment to sourcing Canadian eggs from local farms who are certified to national animal care and on-farm food safety standards.
With 3 in 4 Canadians noticing food quality certification marks when grocery shopping,¹ the EQA® certification mark provides your business with a valuable tool to build consumer trust and confidence in products bearing the mark.
1. Environics Research Group Ltd. (December 2024). EQA® Awareness and Mindset Survey [unpublished data]. Prepared for Egg Farmers of Canada.
Become a licensee
Give your store the EQA® advantage. It is free for retailers and supply chain partners to become an EQA® licensee. Join the industry-wide effort to promote the national standards for certified, Canadian eggs.